The Day That Traffic Disappeared
New York Times Sunday Magazine, April 20, 2003
By Randy Kennedy

“…Many traffic experts see Bloomberg as the last, best chance—at least for the foreseeable future—for anything to change. When he was campaigning, he sought the advice of car skeptics like Kiley. Samuel I. Schwartz, an engineer who worked on East River bridge tolls under both Lindsay and Koch, wrote much of Bloomberg’s stridently anti-car campaign platform himself. And Schwartz, who coined the quintessential New York warning “Don’t THINK of Parking Here,” is no moderate on the issue. He advocates charging trucks $50 for using Manhattan as a pass-through and, were it technically possible, a $25 a minute for people who want to cruise Fifth Avenue during the height of the holiday season. (“They want to see the Rock Center Christmas tree from their car?” he says. “If they do, they should pay for that privilege.”)